Every Shadow Is a Color
For New York Design Week 2025, Assembly Line will present a special installation and complete redesign of our Atlantic Avenue retail space. Taking inspiration from a text in Josef Albers’ influential book, Interaction of Color, the show explores the dynamic and subjective nature of color perception, and how color is affected by light and shadow on three dimensional objects.
Featuring the work of New York-based design studio, Juntos Projects along with additional work by Rye, Elitis, Blue Green Works and more.
On view May 14 - June 22
Thoughtfully Designed Objects for Your Home
Blue Green Works
Introducing Blue Green Works, a Manhattan-based studio rooted in cultural fluency and craft. Exclusive to Assembly Line, their newest collection features handblown Italian glass and unique 24K gold leaf textures.
RYE
RYE is a danish design brand that creates bedroom interiors that anchor the senses and encourage rest. With their own production facilities in the Danish Lake Highlands their work offers a more conscious way of creating, one that emphasizes materiality, craftsmanship and a made-to-order philosophy.
Amagansett Beach House by General Assembly
An all season beach retreat. Get the look, as seen in General Assembly's feature in Architectural Digest.
Ressource x General Assembly
MEDIUMS, a fresh series blending paint and lime wash, crafted by General Assembly, an interior architecture studio in Brooklyn, in collaboration with Ressource, a French wallpaper and paint company.
Drawing from the natural materials found in the sites and spaces of their work, the six colors in this collection are thoughtful reflections of the environments the studio works within. Each hue tells a story, embodying the unique character and narrative of the space from which it was derived.
The Residence
Located at 144 Vanderbilt, in Fort Greene, The Residence designd by General Assembly is an immersive domestic environment and shoppable design gallery, that showcases Assembly Line's roster of independent designers and brands.
"Conveniently located in Boerum Hill, a must-stop locale for design-loving Brooklynites, Assembly Line opened in January of this year as a one-stop shop for home improvement. But cast aside any visions you may have of musty hardware stores, because Assembly Line—the brainchild of architecture and design studio General Assembly—is expertly appointed."
"A recent client booked an in-store session to get design advice for her new-build and white-box condo. The client prepped with a targeted action list, and the designers recommended light fixtures, paint colors, and an area rug to accommodate ample floor playtime that’s part of the client’s lifestyle."
“The duo behind Brooklyn studio General Assembly is putting inspiration to good use with their new one-stop shop for interior design.”
